Learn more about Enhanced Conversions Special Database for the Web here. Consent Mode Enhancements – Open Beta This beta allows companies to customize how their Google tags behave based on users' consent mode. An advertiser can indicate whether permission has been given for cookies. The Google tags are Special Database dynamically adjusted, with measurement tools only being used for the specified purposes if the user has given permission. The purpose of this product is to improve the Consent Mode setup, thereby providing Special Database a more complete picture of ad performance and making it easier to enable Consent Mode on a website.
Read more about Consent Mode Special Database Enhancements here. Data-driven attribution in Google Ads (Updates) – released By default, after a customer chooses a particular business, conversion credit is credited to the last Google Ads Special Database ad the customer interacted with. With data-driven attribution, conversion credit is awarded based on how people interact with the advertiser's various ads and decide to become a customer of the company. This is done in the form of a model. This model uses data from a business account to Special Database determine which keywords, ads, and campaigns have the greatest impact on their business goals.
Due to the updates, there are no Special Database longer any conversion thresholds for a DDA model. Previously, a certain number of conversions had to be achieved before an advertiser was allowed to apply the DDA model. The DDA model Special Database ensures that a company achieves 5% more conversion. Learn more about data-driven attribution in Google Ads here. Data-driven attribution for app conversions in Google Ads beta This product is currently still in beta. The conditions to 'qualify' for the beta are: Tracking in-app conversions Special Database via Google Analytics for Firebase SDK / GA4. Using a DDA model for search engine optimization campaigns. Using Google Ads Smart Bidding. Until now, app conversions got 'Last Click' treatments, even if web conversions benefited from DDA.